Why Tea is Best Brewed at 98°

Tea is more than just a drink. It’s a ritual, a pause, and a moment of balance. At 98° Tea, even our name reflects this philosophy — because we believe the perfect cup of tea begins just below boiling point.

But why exactly 98 degrees?

The Science Behind the Perfect Brew

Many people assume boiling water is always best for tea. In reality, water that is too hot can overpower delicate tea leaves, creating bitterness and reducing the natural aroma and flavor.

Brewing tea at around 98°C allows the leaves to open gently and release their full character without burning them. The result is a smoother, cleaner, and more balanced cup.

Whether it’s a delicate green tea from Munnar or a bold Assam blend, temperature plays a major role in taste.

Preserving Flavor & Aroma

Tea contains natural oils, antioxidants, and subtle flavor compounds. Excessively boiling water can destroy some of these delicate elements.

At 98°, the tea maintains:

• Better aroma

• Smoother taste

• Natural sweetness

• Balanced strength

It’s the difference between simply drinking tea and truly experiencing it.

A Philosophy, Not Just a Temperature

For us, 98° represents balance.

Not too harsh.
Not too weak.
Just right.

In a fast-moving world, tea reminds us to slow down. To pause. To be present. Brewing at 98° reflects that mindset — intentional, calm, and refined.

From the Hills to Your Cup

At 98° Tea, we source our teas from the lush landscapes of Munnar, Ponmudi, and Assam to bring you authentic flavors crafted with care.

Every cup is designed to be enjoyed the way tea was meant to be — thoughtfully brewed and deeply appreciated.

Brew Better

Next time you prepare your tea, try letting the water rest for a few seconds after boiling before pouring.

That small difference might completely change your tea experience.

Because great tea doesn’t need boiling aggression.
It needs balance.
It needs 98°.